How much does a logo cost?

The price of a logo can vary considerably. You can find everything from very cheap ready-made templates to bespoke logo designs that cost considerably more.

It depends on what’s included, how much research is carried out, how many proposals you receive, and how well the logo needs to work alongside the rest of your brand.

For small businesses, it is therefore better to ask what you actually get for your money rather than simply comparing the price itself.

Here, we’ll look at what affects the price of a logo and what you should bear in mind before placing an order.

Why do logos vary so much in price?

A logo may look simple once it is finished, but there is often much more work behind the design than the symbol itself.

A professional process may include:

research
target audience analysis
competitor analysis
concept development
sketches
typography
colour choice
several design proposals
adjustments
export in various file formats

That is why two logos that look roughly equally simple can have completely different prices.

A cheap logo or a bespoke design?

There are plenty of affordable options online.

For example, you can buy a ready-made logo template or use an automatic logo generator.

It may work for some smaller projects, but the downside is that the design often ends up being less unique.

Instead, a bespoke logo is created based on your specific business, your target audience and the image you wish to convey.

This makes the result more personal and easier to build on.

What does a professional logo design involve?

When you hire a designer, you often get more than just a logo file.

A well-thought-out logo design may include:

primary logo
secondary logo
icon or symbol
colour version
black-and-white version
web files
files for printing
transparent PNG
vector format
colour codes
typographical recommendations

This is important because the logo needs to work in many different contexts.

What factors influence the price of a logo?

Several factors affect the cost.

Scope

A simple logo usually costs less than a complete branding package.

The number of proposals

The more concepts and design directions that are developed, the more time is required.

Number of revisions

If there are a lot of changes, this will also affect the price.

Research and strategy

A logo based on the target audience, positioning and brand strategy requires more work than a quick visual solution.

Experience

An experienced designer often charges more, but can also work more quickly and strategically.

How much does a logo cost, roughly?

There is no exact standard level.

The price can range from a few hundred kronor for simpler designs to several thousand kronor for a professionally designed logo.

For a small business, it is common for the price to fall somewhere between a basic logo design and a more comprehensive branding package.

The most important thing is to check what is actually included.

A low price can end up costing you more in the long run if you later need to add support for more file formats, upgrade to new versions or completely redesign the product.

Logo or visual identity?

A logo is just one part of a brand.

The visual identity also comprises:

colours
typography
image style
icons
illustrations
graphic elements
layout

If you only buy a logo but don’t know what the rest of the branding should look like, your brand can quickly start to feel disjointed.

For many companies, it is therefore better to take a holistic view right from the start.

When is a simple logo enough?

A simpler logo may be perfectly adequate if you:

just starting a business
is on a tight budget
doesn’t need many different formats
already has a distinct visual style
want to get started quickly

The most important thing is that the logo still works both technically and visually.

It must be legible, scalable and work both digitally and in print.

When is it better to invest more?

It may be worth investing a little more if the logo is to be used in many different places.

For example:

website
signs
vehicle
clothes
packaging
social media
advertisements
printed matter

The more contexts in which the logo is to be used, the more important flexibility becomes.

Which file formats do you need?

When you commission a logo, you should ask which files are included.

Common formats are:

For the web, PNG and SVG are often useful.

For professional printing, you usually need a vector format such as SVG, EPS or PDF.

It’s also good to have both a colour version and a black-and-white version.

Do you need a brand guide?

A simple brand guide can make a big difference.

It can display:

how the logo is used
colour codes
typeface
minimum size
free zone
which versions are available

This makes it easier to maintain brand consistency.

It is particularly beneficial if several people are involved in the company’s marketing.

Avoid choosing based solely on price

The cheapest option is not always the most economical.

If the logo isn’t in the correct format or doesn’t fit with the company’s identity, you may need to redesign it at a later date.

So take a look at:

the designer’s portfolio
what’s included
number of revisions
file formats supplied
rights
process
timetable

It gives a better indication of value than the price itself.

How do you know if the price is reasonable?

A reasonable price depends on the scope of the work.

Always ask what is included in the quote.

For example:

How many concepts will I get?
How many changes are included?
Which file formats are supplied?
Am I allowed to use the logo for commercial purposes?
Are colours and typography included?
Is a simple fire safety guide included?

The clearer the delivery details are, the easier it is to compare different options.

Summary

The cost of a logo depends on the amount of work, research and design involved.

A simple solution may be inexpensive, whilst a bespoke logo – complete with a strategy, multiple versions and the correct file format – will cost more.

For small businesses, it is wise to take a long-term view.

A good logo shouldn’t just look good today. It should work on the website, on social media, in print and in conjunction with the rest of the company’s visual identity.

Find out more about our services

Would you like help with logo design and a clearer visual identity? Find out more about our services in branding and graphic design and how Svea Designs can help you create a look that suits your business.