{"id":551,"date":"2026-09-29T10:22:57","date_gmt":"2026-09-29T10:22:57","guid":{"rendered":"https:\/\/sveadesigns.com\/?p=551"},"modified":"2026-10-10T13:47:35","modified_gmt":"2026-10-10T13:47:35","slug":"how-to-choose-colours-that-feel-right-for-your-business","status":"publish","type":"post","link":"https:\/\/sveadesigns.com\/en\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\/","title":{"rendered":"How to choose colors that feel right for your business"},"content":{"rendered":"<h1>How to choose colors that feel right for your business<\/h1>\r\n<p class=\"wp-block-paragraph\">Colour influences how a company is perceived long before anyone has read a single line of text. The right colours can create brand recognition, build trust and reinforce the feeling you want your brand to convey.<\/p>\r\n<p>For small businesses, the choice of colours is therefore a key part of their visual identity. It\u2019s not just about which colours you like, but about which colours suit the business, the target audience and the image you want to create.<\/p>\r\n<p>Here, we\u2019ll look at how to choose colours that feel right for your business and how to create a colour palette that works across web design, social media and printed materials.<\/p>\r\n<h2>Start with the feeling you want to convey<\/h2>\r\n<p>Before choosing colours, it\u2019s a good idea to think about the feel you want your business to have.<\/p>\r\n<p>Should the brand be perceived as:<\/p>\r\n<ul>\r\n<li>safe<\/li>\r\n<li>creative<\/li>\r\n<li>modern<\/li>\r\n<li>exclusive<\/li>\r\n<li>playful<\/li>\r\n<li>naturally<\/li>\r\n<li>personal<\/li>\r\n<li>professionally<\/li>\r\n<\/ul>\r\n<p>Colours help to reinforce that very feeling.<\/p>\r\n<p>A company that wants to convey a sense of calm and reliability might, for example, use muted shades of blue or green, whilst a more creative brand might be better suited to bolder or more unexpected colour combinations.<\/p>\r\n<h2>Colours influence how a brand is perceived<\/h2>\r\n<p>Different colours can evoke different associations.<\/p>\r\n<p>Blue is often associated with security, professionalism and calm. Green can feel natural, balanced and sustainable. Yellow can be perceived as energetic, warm and positive, whilst red often feels strong, passionate and intense.<\/p>\r\n<p>That does not mean that a colour always has exactly the same meaning.<\/p>\r\n<p>How colour is perceived also depends on its shade, combinations, typography, images and context.<\/p>\r\n<p>A dark navy blue, for example, gives a completely different impression to a light turquoise blue.<\/p>\r\n<h2>Consider your target audience<\/h2>\r\n<p>A good choice of colour also needs to appeal to the people you want to reach.<\/p>\r\n<p>Think about:<\/p>\r\n<ul>\r\n<li>which customers you want to attract<\/li>\r\n<li>what sort of style they usually like<\/li>\r\n<li>what kind of impression they expect from your sector<\/li>\r\n<li>how you can stand out from the competition<\/li>\r\n<\/ul>\r\n<p>That doesn\u2019t mean you have to choose the same colours as everyone else in your industry.<\/p>\r\n<p>On the contrary, an unusual but well-considered choice of colour can help you stand out.<\/p>\r\n<p>The important thing is that the colours still feel relevant to the company.<\/p>\r\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-3262\" src=\"https:\/\/sveadesigns.com\/wp-content\/uploads\/2026\/09\/varumarkesfarger-webb-sociala-medier-tryck-900x507.webp\" alt=\"Different colour palettes for companies and brands\" width=\"900\" height=\"507\" srcset=\"https:\/\/sveadesigns.com\/wp-content\/uploads\/2026\/09\/varumarkesfarger-webb-sociala-medier-tryck-900x507.webp 900w, https:\/\/sveadesigns.com\/wp-content\/uploads\/2026\/09\/varumarkesfarger-webb-sociala-medier-tryck-768x432.webp 768w, https:\/\/sveadesigns.com\/wp-content\/uploads\/2026\/09\/varumarkesfarger-webb-sociala-medier-tryck-1536x864.webp 1536w, https:\/\/sveadesigns.com\/wp-content\/uploads\/2026\/09\/varumarkesfarger-webb-sociala-medier-tryck.webp 1672w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\r\n<h2>Choose a distinct main colour<\/h2>\r\n<p>It\u2019s often a good idea to start with a base colour.<\/p>\r\n<p>That is the colour that should be most closely associated with your brand.<\/p>\r\n<p>The main colour can be used, for example, in:<\/p>\r\n<ul>\r\n<li>logo<\/li>\r\n<li>headings<\/li>\r\n<li>graphic elements<\/li>\r\n<li>social media<\/li>\r\n<li>web design<\/li>\r\n<li>printed matter<\/li>\r\n<\/ul>\r\n<p>When the same colour appears regularly, it becomes an important part of brand recognition.<\/p>\r\n<h2>Add complementary colours<\/h2>\r\n<p>One colour is rarely enough for the entire visual identity.<\/p>\r\n<p>That\u2019s why it\u2019s a good idea to create a smaller colour palette.<\/p>\r\n<p>A simple palette might consist of:<\/p>\r\n<ul>\r\n<li>a main colour<\/li>\r\n<li>a secondary colour<\/li>\r\n<li>an accent colour<\/li>\r\n<li>a light, neutral colour<\/li>\r\n<li>a dark neutral colour<\/li>\r\n<\/ul>\r\n<p>That way, you\u2019ll have enough variety without the design feeling cluttered.<\/p>\r\n<h2>Use accent colours thoughtfully<\/h2>\r\n<p>Accent colours are there to draw attention.<\/p>\r\n<p>They are well suited for, for example:<\/p>\r\n<ul>\r\n<li>buttons<\/li>\r\n<li>links<\/li>\r\n<li>key messages<\/li>\r\n<li>icons<\/li>\r\n<li>campaigns<\/li>\r\n<li>details<\/li>\r\n<\/ul>\r\n<p>If the accent colour is used too much, it loses its impact.<\/p>\r\n<p>That is why it works best when used sparingly and consistently.<\/p>\r\n<h2>Neutral colours are just as important<\/h2>\r\n<p>It\u2019s easy to focus on the bold colours, but neutral tones often play just as important a role.<\/p>\r\n<p>White, beige, grey, black and soft natural tones help to create balance.<\/p>\r\n<p>They also give the stronger colours more space.<\/p>\r\n<p>A good colour palette therefore needs both colour and tranquillity.<\/p>\r\n<h2>Check contrast and readability<\/h2>\r\n<p>Choosing colours isn\u2019t just about style.<\/p>\r\n<p>It must also be easy to read the text and use the website.<\/p>\r\n<p>Light text on a background that is too light, or dark text on a background that is too dark, can make the content difficult to read.<\/p>\r\n<p>That is why contrast is important, particularly on buttons, links and body text.<\/p>\r\n<p>An attractive colour scheme isn\u2019t particularly useful if it detracts from the user experience.<\/p>\r\n<h2>Try out the colours in real-life situations<\/h2>\r\n<p>A colour may look fantastic on its own but may not work as well when used alongside photographs, text and other graphic elements.<\/p>\r\n<p>So why not try out the colours in:<\/p>\r\n<ul>\r\n<li>web design<\/li>\r\n<li>social media<\/li>\r\n<li>business card<\/li>\r\n<li>presentations<\/li>\r\n<li>packaging<\/li>\r\n<li>advertisements<\/li>\r\n<\/ul>\r\n<p>It helps you see whether the palette works as a whole.<\/p>\r\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-3263\" src=\"https:\/\/sveadesigns.com\/wp-content\/uploads\/2026\/09\/fargpalett-for-foretag-och-varumarke-900x507.webp\" alt=\"Brand colours used in web design, social media and printed materials\" width=\"900\" height=\"507\" srcset=\"https:\/\/sveadesigns.com\/wp-content\/uploads\/2026\/09\/fargpalett-for-foretag-och-varumarke-900x507.webp 900w, https:\/\/sveadesigns.com\/wp-content\/uploads\/2026\/09\/fargpalett-for-foretag-och-varumarke-768x432.webp 768w, https:\/\/sveadesigns.com\/wp-content\/uploads\/2026\/09\/fargpalett-for-foretag-och-varumarke-1536x864.webp 1536w, https:\/\/sveadesigns.com\/wp-content\/uploads\/2026\/09\/fargpalett-for-foretag-och-varumarke.webp 1672w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\r\n<h2>Bear in mind both digital and printed material<\/h2>\r\n<p>Colours may appear different on screen and in print.<\/p>\r\n<p>RGB or HEX codes are usually used on screens, whilst printed materials often use CMYK.<\/p>\r\n<p>It is therefore a good idea to test key brand colours in print as well if you are using them on, for example, business cards, leaflets or packaging.<\/p>\r\n<p>This reduces the risk of significant colour differences.<\/p>\r\n<h2>Avoid following trends too much<\/h2>\r\n<p>Colour trends can be a good source of inspiration, but a brand needs to stand the test of time beyond a single season.<\/p>\r\n<p>If you choose colours simply because they\u2019re on trend, there\u2019s a risk that the design will quickly look dated.<\/p>\r\n<p>Instead, choose colours that suit your company\u2019s personality.<\/p>\r\n<p>You can then use trend colours as occasional accents in campaigns or on social media.<\/p>\r\n<h2>Establish clear rules on how the colours are to be used<\/h2>\r\n<p>Once you have chosen your colour palette, it is a good idea to decide how each colour will be used.<\/p>\r\n<p>For example:<\/p>\r\n<ul>\r\n<li>main colour for headings<\/li>\r\n<li>accent colour for buttons<\/li>\r\n<li>light background colour for sections<\/li>\r\n<li>dark text colour<\/li>\r\n<li>secondary colour for graphic details<\/li>\r\n<\/ul>\r\n<p>This makes it easier to maintain a consistent style over time.<\/p>\r\n<h2>The right colours strengthen the brand as a whole<\/h2>\r\n<p>When the colours feel well thought out, the whole brand becomes clearer.<\/p>\r\n<p>They help to create a sense of recognition and make it easier to maintain a consistent design across different platforms.<\/p>\r\n<p>A good colour scheme should be clear enough to be recognisable, yet flexible enough to work in a wide variety of contexts.<\/p>\r\n<h2>Summary<\/h2>\r\n<p>Choosing colours for your business is about more than just personal taste.<\/p>\r\n<p>The colours need to be in keeping with the company\u2019s personality, target audience and visual identity.<\/p>\r\n<p>Start with the mood you want to create, choose a distinct main colour, and then build a balanced palette using complementary and neutral colours.<\/p>\r\n<p>When colours are used consistently in web design, social media and printed materials, they become a key part of the brand.<\/p>\r\n<h2>Find out more about our services<\/h2>\r\n<p>Would you like to create a well-thought-out colour palette and a clearer visual identity for your business? Find out more about our services in <a href=\"https:\/\/sveadesigns.com\/en\/branding\/\"><strong>branding<\/strong><\/a> and <a href=\"https:\/\/sveadesigns.com\/en\/graphic-design\/\"><strong>graphic design<\/strong><\/a> and how Svea Designs can help you create a look that feels personal, professional and consistent.<\/p>","protected":false},"excerpt":{"rendered":"<p>S\u00e5 v\u00e4ljer du f\u00e4rger som k\u00e4nns r\u00e4tt f\u00f6r ditt f\u00f6retag F\u00e4rg p\u00e5verkar hur ett f\u00f6retag uppfattas l\u00e5ngt innan n\u00e5gon har [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6,9],"tags":[51,46,53,54,12,48,52,50],"class_list":["post-551","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-grafisk-design","category-trender","tag-branding","tag-farger","tag-fargpalett","tag-fargpsykologi","tag-grafisk-design","tag-grafisk-profil","tag-varumarke","tag-visuell-identitet","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>S\u00e5 v\u00e4ljer du f\u00e4rger som k\u00e4nns r\u00e4tt f\u00f6r ditt f\u00f6retag - Svea Designs<\/title>\n<meta name=\"description\" content=\"L\u00e4r dig v\u00e4lja f\u00e4rger f\u00f6r ditt f\u00f6retag och skapa en f\u00e4rgpalett som passar varum\u00e4rket, m\u00e5lgruppen och din visuella identitet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sveadesigns.com\/en\/how-to-choose-colours-that-feel-right-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e5 v\u00e4ljer du f\u00e4rger som k\u00e4nns r\u00e4tt f\u00f6r ditt f\u00f6retag Svea Designs | Kreativ design f\u00f6r sm\u00e5 f\u00f6retag\" \/>\n<meta property=\"og:description\" content=\"Kreativ design f\u00f6r sm\u00e5 f\u00f6retag som vill g\u00f6ra stort intryck. Webbdesign, grafisk design, branding, sociala medier, content och tryck.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sveadesigns.com\/en\/how-to-choose-colours-that-feel-right-for-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Svea Designs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sveadesignstudio\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-29T10:22:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-10T13:47:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sveadesigns.com\/wp-content\/uploads\/2026\/09\/valja-farger-for-ditt-foretag-varumarke.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1672\" \/>\n\t<meta property=\"og:image:height\" content=\"941\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Anna Maria Toring\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Maria Toring\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sveadesigns.com\\\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sveadesigns.com\\\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\\\/\"},\"author\":{\"name\":\"Anna Maria Toring\",\"@id\":\"https:\\\/\\\/sveadesigns.com\\\/#\\\/schema\\\/person\\\/2165393208e8644cea4f7a5bea2846a4\"},\"headline\":\"S\u00e5 v\u00e4ljer du f\u00e4rger som k\u00e4nns r\u00e4tt f\u00f6r ditt f\u00f6retag\",\"datePublished\":\"2026-09-29T10:22:57+00:00\",\"dateModified\":\"2026-10-10T13:47:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sveadesigns.com\\\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\\\/\"},\"wordCount\":1299,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/sveadesigns.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sveadesigns.com\\\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sveadesigns.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/valja-farger-for-ditt-foretag-varumarke.webp\",\"keywords\":[\"branding\",\"f\u00e4rger\",\"f\u00e4rgpalett\",\"f\u00e4rgpsykologi\",\"grafisk design\",\"grafisk profil\",\"varum\u00e4rke\",\"visuell identitet\"],\"articleSection\":[\"Grafisk design\",\"Trender\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/sveadesigns.com\\\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sveadesigns.com\\\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\\\/\",\"url\":\"https:\\\/\\\/sveadesigns.com\\\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\\\/\",\"name\":\"S\u00e5 v\u00e4ljer du f\u00e4rger som k\u00e4nns r\u00e4tt f\u00f6r ditt f\u00f6retag - Svea Designs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sveadesigns.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sveadesigns.com\\\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sveadesigns.com\\\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sveadesigns.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/valja-farger-for-ditt-foretag-varumarke.webp\",\"datePublished\":\"2026-09-29T10:22:57+00:00\",\"dateModified\":\"2026-10-10T13:47:35+00:00\",\"description\":\"L\u00e4r dig v\u00e4lja f\u00e4rger f\u00f6r ditt f\u00f6retag och skapa en f\u00e4rgpalett som passar varum\u00e4rket, m\u00e5lgruppen och din visuella identitet.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sveadesigns.com\\\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sveadesigns.com\\\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/sveadesigns.com\\\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sveadesigns.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/valja-farger-for-ditt-foretag-varumarke.webp\",\"contentUrl\":\"https:\\\/\\\/sveadesigns.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/valja-farger-for-ditt-foretag-varumarke.webp\",\"width\":1672,\"height\":941,\"caption\":\"F\u00e4rger f\u00f6r f\u00f6retag med genomt\u00e4nkt f\u00e4rgpalett och varum\u00e4rkesdesign\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sveadesigns.com\\\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sveadesigns.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"S\u00e5 v\u00e4ljer du f\u00e4rger som k\u00e4nns r\u00e4tt f\u00f6r ditt f\u00f6retag\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sveadesigns.com\\\/#website\",\"url\":\"https:\\\/\\\/sveadesigns.com\\\/\",\"name\":\"Svea Designs\",\"description\":\"Design som k\u00e4nns. Varum\u00e4rken som syns.\",\"publisher\":{\"@id\":\"https:\\\/\\\/sveadesigns.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sveadesigns.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sveadesigns.com\\\/#organization\",\"name\":\"Svea Designs\",\"alternateName\":\"Svea Design Studio\",\"url\":\"https:\\\/\\\/sveadesigns.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/sveadesigns.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sveadesigns.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/logo-svea-designs.svg\",\"contentUrl\":\"https:\\\/\\\/sveadesigns.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/logo-svea-designs.svg\",\"width\":300,\"height\":244,\"caption\":\"Svea Designs\"},\"image\":{\"@id\":\"https:\\\/\\\/sveadesigns.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sveadesignstudio\\\/\",\"https:\\\/\\\/www.instagram.com\\\/sveadesignstudio\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sveadesigns.com\\\/#\\\/schema\\\/person\\\/2165393208e8644cea4f7a5bea2846a4\",\"name\":\"Anna Maria Toring\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4b7aa00127a1645c10c2cbd816061eafa24e6e7cc9919cc877b3e3bf91503a13?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4b7aa00127a1645c10c2cbd816061eafa24e6e7cc9919cc877b3e3bf91503a13?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4b7aa00127a1645c10c2cbd816061eafa24e6e7cc9919cc877b3e3bf91503a13?s=96&d=mm&r=g\",\"caption\":\"Anna Maria Toring\"},\"sameAs\":[\"https:\\\/\\\/sveadesigns.com\"],\"url\":\"https:\\\/\\\/sveadesigns.com\\\/en\\\/author\\\/amtoringlive-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to choose colours that feel right for your business - Svea Designs","description":"Learn how to choose colours for your business and create a colour palette that suits your brand, your target audience and your visual identity.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sveadesigns.com\/en\/how-to-choose-colours-that-feel-right-for-your-business\/","og_locale":"en_GB","og_type":"article","og_title":"S\u00e5 v\u00e4ljer du f\u00e4rger som k\u00e4nns r\u00e4tt f\u00f6r ditt f\u00f6retag Svea Designs | Kreativ design f\u00f6r sm\u00e5 f\u00f6retag","og_description":"Kreativ design f\u00f6r sm\u00e5 f\u00f6retag som vill g\u00f6ra stort intryck. Webbdesign, grafisk design, branding, sociala medier, content och tryck.","og_url":"https:\/\/sveadesigns.com\/en\/how-to-choose-colours-that-feel-right-for-your-business\/","og_site_name":"Svea Designs","article_publisher":"https:\/\/www.facebook.com\/sveadesignstudio\/","article_published_time":"2026-09-29T10:22:57+00:00","article_modified_time":"2026-10-10T13:47:35+00:00","og_image":[{"width":1672,"height":941,"url":"https:\/\/sveadesigns.com\/wp-content\/uploads\/2026\/09\/valja-farger-for-ditt-foretag-varumarke.webp","type":"image\/webp"}],"author":"Anna Maria Toring","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anna Maria Toring","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sveadesigns.com\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\/#article","isPartOf":{"@id":"https:\/\/sveadesigns.com\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\/"},"author":{"name":"Anna Maria Toring","@id":"https:\/\/sveadesigns.com\/#\/schema\/person\/2165393208e8644cea4f7a5bea2846a4"},"headline":"S\u00e5 v\u00e4ljer du f\u00e4rger som k\u00e4nns r\u00e4tt f\u00f6r ditt f\u00f6retag","datePublished":"2026-09-29T10:22:57+00:00","dateModified":"2026-10-10T13:47:35+00:00","mainEntityOfPage":{"@id":"https:\/\/sveadesigns.com\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\/"},"wordCount":1299,"commentCount":0,"publisher":{"@id":"https:\/\/sveadesigns.com\/#organization"},"image":{"@id":"https:\/\/sveadesigns.com\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\/#primaryimage"},"thumbnailUrl":"https:\/\/sveadesigns.com\/wp-content\/uploads\/2026\/09\/valja-farger-for-ditt-foretag-varumarke.webp","keywords":["branding","f\u00e4rger","f\u00e4rgpalett","f\u00e4rgpsykologi","grafisk design","grafisk profil","varum\u00e4rke","visuell identitet"],"articleSection":["Grafisk design","Trender"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sveadesigns.com\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sveadesigns.com\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\/","url":"https:\/\/sveadesigns.com\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\/","name":"How to choose colours that feel right for your business - Svea Designs","isPartOf":{"@id":"https:\/\/sveadesigns.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sveadesigns.com\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\/#primaryimage"},"image":{"@id":"https:\/\/sveadesigns.com\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\/#primaryimage"},"thumbnailUrl":"https:\/\/sveadesigns.com\/wp-content\/uploads\/2026\/09\/valja-farger-for-ditt-foretag-varumarke.webp","datePublished":"2026-09-29T10:22:57+00:00","dateModified":"2026-10-10T13:47:35+00:00","description":"Learn how to choose colours for your business and create a colour palette that suits your brand, your target audience and your visual identity.","breadcrumb":{"@id":"https:\/\/sveadesigns.com\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sveadesigns.com\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sveadesigns.com\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\/#primaryimage","url":"https:\/\/sveadesigns.com\/wp-content\/uploads\/2026\/09\/valja-farger-for-ditt-foretag-varumarke.webp","contentUrl":"https:\/\/sveadesigns.com\/wp-content\/uploads\/2026\/09\/valja-farger-for-ditt-foretag-varumarke.webp","width":1672,"height":941,"caption":"F\u00e4rger f\u00f6r f\u00f6retag med genomt\u00e4nkt f\u00e4rgpalett och varum\u00e4rkesdesign"},{"@type":"BreadcrumbList","@id":"https:\/\/sveadesigns.com\/sa-valjer-du-farger-som-kanns-ratt-for-ditt-foretag\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sveadesigns.com\/"},{"@type":"ListItem","position":2,"name":"S\u00e5 v\u00e4ljer du f\u00e4rger som k\u00e4nns r\u00e4tt f\u00f6r ditt f\u00f6retag"}]},{"@type":"WebSite","@id":"https:\/\/sveadesigns.com\/#website","url":"https:\/\/sveadesigns.com\/","name":"Svea Designs","description":"Design that resonates. Brands that stand out.","publisher":{"@id":"https:\/\/sveadesigns.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sveadesigns.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/sveadesigns.com\/#organization","name":"Svea Designs","alternateName":"Svea Design Studio","url":"https:\/\/sveadesigns.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sveadesigns.com\/#\/schema\/logo\/image\/","url":"https:\/\/sveadesigns.com\/wp-content\/uploads\/2026\/10\/logo-svea-designs.svg","contentUrl":"https:\/\/sveadesigns.com\/wp-content\/uploads\/2026\/10\/logo-svea-designs.svg","width":300,"height":244,"caption":"Svea Designs"},"image":{"@id":"https:\/\/sveadesigns.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sveadesignstudio\/","https:\/\/www.instagram.com\/sveadesignstudio\/"]},{"@type":"Person","@id":"https:\/\/sveadesigns.com\/#\/schema\/person\/2165393208e8644cea4f7a5bea2846a4","name":"Anna Maria Toring","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/4b7aa00127a1645c10c2cbd816061eafa24e6e7cc9919cc877b3e3bf91503a13?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4b7aa00127a1645c10c2cbd816061eafa24e6e7cc9919cc877b3e3bf91503a13?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4b7aa00127a1645c10c2cbd816061eafa24e6e7cc9919cc877b3e3bf91503a13?s=96&d=mm&r=g","caption":"Anna Maria Toring"},"sameAs":["https:\/\/sveadesigns.com"],"url":"https:\/\/sveadesigns.com\/en\/author\/amtoringlive-com\/"}]}},"_links":{"self":[{"href":"https:\/\/sveadesigns.com\/en\/wp-json\/wp\/v2\/posts\/551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sveadesigns.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sveadesigns.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sveadesigns.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sveadesigns.com\/en\/wp-json\/wp\/v2\/comments?post=551"}],"version-history":[{"count":0,"href":"https:\/\/sveadesigns.com\/en\/wp-json\/wp\/v2\/posts\/551\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sveadesigns.com\/en\/wp-json\/wp\/v2\/media\/3261"}],"wp:attachment":[{"href":"https:\/\/sveadesigns.com\/en\/wp-json\/wp\/v2\/media?parent=551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sveadesigns.com\/en\/wp-json\/wp\/v2\/categories?post=551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sveadesigns.com\/en\/wp-json\/wp\/v2\/tags?post=551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}