{"id":3684,"date":"2026-10-12T06:58:03","date_gmt":"2026-10-12T06:58:03","guid":{"rendered":"https:\/\/sveadesigns.com\/?p=3684"},"modified":"2026-10-12T07:06:24","modified_gmt":"2026-10-12T07:06:24","slug":"landing-page-or-standard-website-whats-the-difference","status":"publish","type":"post","link":"https:\/\/sveadesigns.com\/en\/landing-page-eller-vanlig-hemsida-vad-ar-skillnaden\/","title":{"rendered":"Landing page or standard website \u2013 what\u2019s the difference?"},"content":{"rendered":"<p>One <strong>landing page<\/strong>, or a landing page, and a standard website may look quite similar at first glance. Both may contain images, text, buttons and contact details.<\/p>\n<p>The difference lies primarily in <strong>the purpose<\/strong>.<\/p>\n<p>A standard website should present the company as a whole and help visitors find information on, for example, services, the company itself, contact details and references.<\/p>\n<p>A landing page, on the other hand, is usually designed to <strong>a specific objective<\/strong>.<\/p>\n<p>This could involve getting the visitor to book an appointment, buy a product, fill in a form or sign up for an offer.<\/p>\n<p>So which one does your business need?<\/p>\n<p>It depends on what you want the visitor to do.<\/p>\n<h2>What is a landing page?<\/h2>\n<p>A landing page is a page designed around <strong>a clear message and clear action<\/strong>.<\/p>\n<p>Visitors often arrive at the page from, for example:<\/p>\n<ul>\n<li>a Google advert<\/li>\n<li>a newsletter<\/li>\n<li>Instagram or Facebook<\/li>\n<li>a campaign<\/li>\n<li>a QR code<\/li>\n<li>a specific link<\/li>\n<\/ul>\n<p>Rather than offering visitors a wide range of options, the page aims to guide them towards a single goal.<\/p>\n<p>These could include, for example:<\/p>\n<p><strong>Book a meeting<\/strong><br \/>\n<strong>Request a quote<\/strong><br \/>\n<strong>Buy now<\/strong><br \/>\n<strong>Download the guide<\/strong><br \/>\n<strong>Sign up<\/strong><\/p>\n<p>That is why landing pages are often simpler and more focused than standard websites.<\/p>\n<h2>What does a good landing page look like?<\/h2>\n<p>A good landing page doesn\u2019t have to be long or complicated.<\/p>\n<p>The most important thing is that it quickly becomes clear:<\/p>\n<ul>\n<li>what you offer<\/li>\n<li>who the offer is for<\/li>\n<li>what problem you\u2019re solving<\/li>\n<li>why customers should choose you<\/li>\n<li>what the visitor should do next<\/li>\n<\/ul>\n<p>The page often begins with a clear heading, a short introduction and a CTA button.<\/p>\n<p>You can then explain the offer in more detail, highlight the benefits, provide customer testimonials and finish with another clear call to action.<\/p>\n<p>The less a visitor has to think about what the next step is, the better.<\/p>\n<h2>A landing page has fewer distractions<\/h2>\n<p>On a standard website, you want people to be able to find out more about the company.<\/p>\n<p>That is why there is often a menu with links to several pages.<\/p>\n<p>A landing page works differently.<\/p>\n<p>Here, you generally want to prevent visitors from clicking away before they have done what you want the page to lead them to do.<\/p>\n<p>Therefore, a landing page may include:<\/p>\n<ul>\n<li>easier navigation<\/li>\n<li>fewer links<\/li>\n<li>a clear proposition<\/li>\n<li>a recurring CTA<\/li>\n<li>fewer elections<\/li>\n<\/ul>\n<p>That doesn\u2019t mean the page should feel empty.<\/p>\n<p>It just needs to be more focused.<\/p>\n<h2>What is a typical company website?<\/h2>\n<p>A typical company website covers a wider range of topics.<\/p>\n<p>It is intended to help the customer understand:<\/p>\n<ul>\n<li>who the company is<\/li>\n<li>what services or products are offered<\/li>\n<li>how the company operates<\/li>\n<li>previous projects or references<\/li>\n<li>how the customer comes into contact with the company<\/li>\n<\/ul>\n<p>A company website therefore often consists of several pages.<\/p>\n<p>For example:<\/p>\n<ul>\n<li>Home<\/li>\n<li>Services<\/li>\n<li>Portfolio<\/li>\n<li>About Us<\/li>\n<li>Blog<\/li>\n<li>Contact<\/li>\n<\/ul>\n<p>For many small businesses, the website is the central hub of their entire digital presence.<\/p>\n<p>Social media, Google and adverts can then lead people back to it.<\/p>\n<h2>Landing page or website \u2013 which should you choose?<\/h2>\n<p>It doesn\u2019t have to be one or the other.<\/p>\n<p>A standard website serves as the company\u2019s long-term digital base.<\/p>\n<p>A landing page can then be used for specific campaigns or offers.<\/p>\n<p>A company can therefore have a standard website and several different landing pages.<\/p>\n<p>It\u2019s often a very good combination.<\/p>\n<h2>When is a landing page most appropriate?<\/h2>\n<p>A landing page is particularly well suited when you\u2019re working on a specific campaign.<\/p>\n<p>This might be the case, for example, when you:<\/p>\n<ul>\n<li>is launching a new service<\/li>\n<li>advertises on Google<\/li>\n<li>run a Meta campaign<\/li>\n<li>sells a specific product<\/li>\n<li>offers a free consultation<\/li>\n<li>collects leads<\/li>\n<li>promote an event<\/li>\n<li>has a limited-time offer<\/li>\n<\/ul>\n<p>If someone clicks on an advert for a specific service, it is often better for them to be taken directly to a page about that particular service rather than to the company\u2019s standard homepage.<\/p>\n<h2>Example: a campaign for a service<\/h2>\n<p>Imagine a hairdressing salon wants to promote balayage.<\/p>\n<p>If the advert links to the salon\u2019s standard website, the customer will have to search for the right treatment, price and booking details themselves.<\/p>\n<p>A landing page could instead display the following directly:<\/p>\n<p><strong>Balayage \u2013 book your consultation<\/strong><\/p>\n<p>The page may also include before-and-after photos, information about the treatment, frequently asked questions and a booking button.<\/p>\n<p>It creates a much clearer path for the customer.<\/p>\n<h2>When is a standard website better?<\/h2>\n<p>A standard website is better when you want to showcase the whole company.<\/p>\n<p>It works particularly well when a customer needs to compare several services or wants to find out more before getting in touch with you.<\/p>\n<p>A website also helps to build a company\u2019s credibility over time.<\/p>\n<p>You can work with:<\/p>\n<ul>\n<li>SEO<\/li>\n<li>blog<\/li>\n<li>references<\/li>\n<li>portfolio<\/li>\n<li>service pages<\/li>\n<li>information about the company<\/li>\n<\/ul>\n<p>This means that your website can continue to help customers find you long after a campaign has ended.<\/p>\n<h2>Landing pages and adverts<\/h2>\n<p>Landing pages are often used in conjunction with digital advertising.<\/p>\n<p>For example, if you are advertising:<\/p>\n<p><strong>Web design for small businesses<\/strong><\/p>\n<p>Ideally, the link should lead to a page that deals specifically with web design.<\/p>\n<p>Not to a general home page with several different services.<\/p>\n<p>The better the page matches the advert\u2019s message, the easier it will be for the visitor to understand what you\u2019re offering.<\/p>\n<h2>What does \u2018conversion\u2019 mean?<\/h2>\n<p>When we talk about landing pages, the word is often used <strong>conversion<\/strong>.<\/p>\n<p>Quite simply, it means that the visitor does what you want them to do.<\/p>\n<p>It could be that:<\/p>\n<ul>\n<li>book a meeting<\/li>\n<li>fill in a form<\/li>\n<li>buy something<\/li>\n<li>call<\/li>\n<li>download something<\/li>\n<li>register<\/li>\n<\/ul>\n<p>A landing page is therefore often more conversion-focused than a standard website.<\/p>\n<h2>Mobile optimisation is particularly important<\/h2>\n<p>Many people view adverts and social media directly on their mobiles.<\/p>\n<p>That is why a landing page needs to work just as well on a small screen as it does on a computer.<\/p>\n<p>The heading should be clear.<\/p>\n<p>The text should be easy to read.<\/p>\n<p>The buttons should be easy to press.<\/p>\n<p>Filling in the form shouldn\u2019t feel like a chore.<\/p>\n<p>A stylish desktop design isn\u2019t much use if the site is difficult to use on a mobile.<\/p>\n<h2>A clear CTA makes a big difference<\/h2>\n<p>CTA stands for <strong>Call to Action<\/strong>.<\/p>\n<p>That is the action you want the customer to take.<\/p>\n<p>Good CTA copy is often specific.<\/p>\n<p>For example:<\/p>\n<p><strong>Book a meeting<\/strong><\/p>\n<p><strong>Request a quote<\/strong><\/p>\n<p><strong>See our packages<\/strong><\/p>\n<p><strong>Contact us<\/strong><\/p>\n<p><strong>Start your project<\/strong><\/p>\n<p>Please try to avoid vague buttons that simply say \u201cClick here\u201d.<\/p>\n<p>The visitor should understand what happens when they click.<\/p>\n<h2>Do all businesses need a landing page?<\/h2>\n<p>No.<\/p>\n<p>A small business that doesn\u2019t run marketing campaigns can get by perfectly well with a well-designed, standard website.<\/p>\n<p>However, as soon as you start promoting a specific offer, a separate landing page can be very useful.<\/p>\n<p>It can help to create a clearer message and a simpler path from advert to action.<\/p>\n<h2>Summary \u2013 landing page or standard website?<\/h2>\n<p>One <strong>standard website<\/strong> presents the company as a whole.<\/p>\n<p>One <strong>landing page<\/strong> focuses on a specific offering or objective.<\/p>\n<p>A standard website is best suited for a long-term online presence, SEO, services and information.<\/p>\n<p>Landing pages are best suited to campaigns, adverts, product launches and conversion.<\/p>\n<p>For many companies, therefore, the best solution is not to choose between them.<\/p>\n<p>It\u2019s about using both correctly.<\/p>\n<p>At <strong>Svea Designs<\/strong> we work on <strong>web design and WordPress<\/strong> for small businesses and can create both comprehensive company websites and targeted landing pages tailored to the company\u2019s objectives.<\/p>","protected":false},"excerpt":{"rendered":"<p>En landing page, eller landningssida, och en vanlig hemsida kan se ganska lika ut vid f\u00f6rsta anblicken. B\u00e5da kan inneh\u00e5lla [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3686,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[41],"tags":[67,87,112,110,111,73,43,72],"class_list":["post-3684","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-webbdesign","tag-digital-marknadsforing","tag-foretagshemsida","tag-konvertering","tag-landing-page","tag-landningssida","tag-sma-foretag","tag-webbdesign","tag-wordpress","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Landing page eller vanlig hemsida \u2013 vad \u00e4r skillnaden? - Svea Designs<\/title>\n<meta name=\"description\" content=\"Landing page eller vanlig hemsida? 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